here to share some of them is jennifer, editor for a "popular science" magazine. nice to see you. >> nice to see you. 25 years, that's a graduation, a long time for the innovations and some of them we might not be buying on the market and some of them are advancements. >> and let's take a look at the first one. i love this, because a lot of people have written in about this, i saw this at cvs the year before send in a smart phone and get it water prov? >> you can. i think we all wish we had it at one point or another. send your phone to the company and put it in a vacuum chamber and a coating that water proofs the parts. >> when you get it back, you can drop it in a cup of coffee or something and the electronic parts, water rolls off it. >> we have coffee and if you put it on this, hydro phobic tissue, it will roll off of it. >> look at that. there is coffee that rolls off of it. that's what it does, an innovation this year and 59, $89 when you send it in, here it is, it's swivel demo, what is this? i don't know what it is. >> this is actually a base for an iphone